BGI stands for Business Growth International – the name of the parent company comprising of The Strategy Man Ltd, BGI Products and Licensing Ltd and BGI Strategy Partners Ltd.
BGI also stands for Business Growth Indicators (aka KPIs): the measures we monitor on the page.
What does it mean to be an Accredited Practitioner of Strategy on a page?
Our expert Coaches, Consultants and Mentors who attend the Strategy on a page accreditation training are known as Accredited Practitioners. They have been interviewed and assessed for competency, completed the online learning (Business Growth Academy), attended the course, passed the test and now use Strategy on a page with their clients.
What does the training involve?
BGI Strategy on a page training curriculum includes:
Two intensive days of group training covering:
Purpose: Why the business exists, the “raison d’etre”. What its passion is, what the service and value is to the market, the size and opportunity in the market place, the financial return the individual or business needs to create to make it worthwhile and the lifestyle that the company is looking to create for staff.
Vision: A visual expression of the Purpose. What the company is ultimately aiming to achieve, be it aspirational or tangible over the next 5- 10 years.
Values: What are they? A sack-able offence and what companies should hire people on. In this module, discover how to elicit the true values of a person quickly and effectively and how important they are in creating company culture.
USP: Unique Service Proposition. What differentiates the company in this market of global competition.
Market Space: Who the company sells to. The Ideal client – questions to define who this is and the importance of having different strategy for approaching each market.
Company Promise: The company’s “guarantee”. What do they stand for and what promises are being made in every client communication
Strategy – the How: Long Term Strategy, Medium Term Strategy, Short Term Monthly Key actions in each of the business areas of Sales, Marketing, Operations, Finance, People. Establishing what time frames to set based on the company type and industry it functions in.
Business Growth Indicators: What to measure, and when to ensure the business is on target. The different measures to set and how to predict the future.
Bringing it all together: Putting it all on the page, how to use it with your business and with your clients.
To support your learning and ensure you embed everything we have taught you, we will provide you a copy of our bestselling book and Audio book BGI Strategy on a page and full access to our entire business growth academy online learning platform (>20hrs).
Follow up training will be scheduled via skype within 2 months to ensure you are implementing what you are learning.
What is the investment?
The total investment is £1500 payable by bacs upon successful application.
NB: We may at some point in the future begin charging a monthly or annual fee to remain accredited. This would be optional and only happen when we are delivering additional monthly learning and added value.
How often do you get together?
Once a year we have an annual conference exclusively for CCMs and we encourage people to attend the Association of Business Mentors Annual Conference in February too. We may also from time to time arrange social evenings/events in London. We also run regular events for small businesses, which CCMs are welcome to attend.
Who else is part of the community?
We currently have over 50 other Accredited Practitioners – from all walks of life. The one thing they all have in common is that they are passionate about helping people and businesses succeed.
Profiles of the other practitioners can be found here: www.bgistrategypartner.com/
How are applicants assessed?
People are invited to join the Accreditation training following an interview with Dominic Beecheno. On the whole we are looking for CCMs who make their living from helping companies to grow and who are looking for ways to add value to their clients – with Strategy on a page being one of those ways.
What is a CCM?
CCM stands for Coach Consultant Mentor.
Coaching is a questioning skill set that helps people become aware of personal and business situations and that helps them to learn without telling them what to do.
Consulting is an expertise which the consultant can provide (do) for the business being supported.
Mentoring means you’ve been there, done that, run a business and can provide the answer when needed.
Who are we NOT looking for?
Coaches looking for leads.
People who don’t have significant business experience in a particular field.